Real world operations is anything but smooth. Operations folks turn up every day on their job working to ensure customers are happy, on-ground fleet is making money and costs are under control. This requires managing a complex interconnected network of users, partners, fleet on ground and much more. Something or the other in this network always gets stressed and even breaks every other day. It’s quite a bumpy ride.

So, what happens when things break, as they do every single day?

  • The data that ops teams need to function effectively is siloed in bunch of different tools. Be it analytics tools like Excel & Tableau, messaging tools like Email, Slack & WhatsApp or productivity tools like Asana & Trello; shuffling through them to identify problems takes hours and still leaves ops managers with no geo-context. Operations in the real world is all about location, and when the accurate context on location is lacking, it becomes difficult to solve the problem immediately and effectively.
  • Ops managers have to sit down and spend hours at the end of the day or even week trying to manually figure out what went wrong or what could have been done better. This reactive (as opposed to proactive) approach to ops bleeds money and users as many problems go unattended to and unsolved during the day and some of them might not even remain relevant the next day.
  • From the standpoint of the leadership, visibility and accountability turn out to be a major challenge. Executives are unable to get the bird’s eye view of their business’s operations even when they want to see how their business is performing at a granular level. They have very limited visibility over recurring ops challenges and aren’t able to place who in the team is solving what.
All of this means that the ops teams are constantly firefighting and the internal playbook that they are trying to follow are out of date and out of sync with the problems of the day, barely incorporating the learnings from everyday challenges of the team.
Use Tableau for your operations? You may want to reconsider!
Your ultimate guide to the Tableau vs Locale debate. Discover why Locale is better for data-driven Ops teams.


Locale is not just a new tool, it’s an entirely new way of how running your ground operations. It’s a one-stop solution to all your operational needs. More on that here:

What’s an Ops Control Tower? Here’s all that you need to know about it.
Plain old analytics is boring. Think bigger, think better, think control tower. Your one-stop solution to all your ground ops needs. How? Read on to discover for yourself

Our alerts feature helps you move from chaos to control, from being reactive to being proactive. You can go as granular as you want with the ability of setting up alerts at the city level, area level, entity level and so on. Each team can set alerts for KPIs that matter the most to them. They can also connect it to an internal tool like Clevertap to push notifications to drivers or users on their app using webhooks as well.

Our Slack Integration sends alerts to your Slack directly helping you collaborate easily

For example, the on ground team responsible for rebalancing of vehicles can have alerts for idle time at the vehicle level set up for them so when the idle time for any vehicle crosses a certain set threshold in terms of number of minutes or hours, the team on the ground gets an alert, pushed as a notification. Similarly, the city ops team can set up alerts for idle time at an area level.

You can set up different alerts and thresholds for different teams

It gives you complete visibility and control over your operations. You don’t have to wait for the end of the day or the week to figure out the problems, it happens instead in real time. Incident response needs to be real time in order to be effective and we at Locale understand it well.

Real Time Alerts Dashboard

Our Ops Control Tower tells you:

  • What the current issues are
  • What their criticality is
  • Who is assigned to solve them
  • How frequently does a problem occur
  • Whether there is a pattern
  • What was done the last time it occurred
  • What the impact of the last fix was

One can go more granular with alerts on Locale as well. You can set different thresholds for different criticality levels. When there are clear objective solutions to a problem, the alert can simply trigger an automated workflow.

Alert Conditions
Alert Conditions
Alert Communication via Downstream Integrations

If the criticality of an issue crosses a higher threshold, certain team members can be notified about it and the team lead can assign a member to solve the problem.

Locale offers Real Time Visualization

With Locale, your geospatial visualizations are also in real time since the data pipelines feed data directly with no time lag. This comes really handy in observing trends and responding to them in real time. It empowers your team to carry out experiments and measure their impact without waiting for days on other teams to provide them with the insights.

All in all, the real time alerts give your team the superpower to be proactive with their operations and nip the problems in the bud as and when they occur.

In case you resonated with the piece and want to try it out for yourself, try out the demo or book a call with one of our specialists to discuss use cases unique to your business.