We recently had the opportunity to chat with Neelesh Kumar, the Head of Direct-to-Consumer (D2C) at Boult Audio.

As a key player in consumer electronics, Boult Audio not only excels in designing innovative audio products but also has a firm footing in the smart wearables market.

In this conversation, we explored the inherent challenges that rapid growth brings to a D2C company, the critical role of intricate relationships in driving growth, and the benefits of embracing a tech-forward approach.

Read on.

As with any thriving business, Boult Audio encountered a series of natural growth-related complexities in its order management process:

  • Rapid Scaling: The dramatic increase in order volumes often led to errors and delays in order management, with some orders not being picked up by delivery partners despite reaching the warehouse.
  • Operational Complexity: The process involved multiple vendors for different aspects - website hosting, processing, and fulfilment. This complexity made it tough to track orders, especially during periods of high volume.
  • Fragmented Communication: As the company scaled, work delegation became essential, but it also complicated inter-team communication, making order-level tracking challenging.

The company initially used Excel sheets to tackle these issues. However, the method proved to be time-consuming and prone to errors.

Teams at Boult Audio realized the pressing need for a more sophisticated and automated solution that could scale with them.

Locale.ai: Providing the Perfect Solution

Boult Audio turned to Locale.ai for a solution to its challenges. Locale.ai is a SaaS platform that creates an alert for the issues being tracked and notifies the right person at the right time in case of any discrepancies.

Currently, Boult Audio is using Locale.ai to:

  • Identify and Resolve Errors Quickly: Identify where the error occurs in the process, enabling the right people to take action more efficiently. in the order management process, such as missing or incorrect information. This has led to quicker resolution times and fewer disruptions.
  • Monitor Orders Effectively: Locale.ai analyses the data in the system from the point of purchase to the point of delivery. This gives Boult Audio visibility into the entire order fulfilment process and allows the company to take action to resolve any issues that may arise.
  • Ensure Accurate Order Fulfillment: Locale.ai system helps Boult Audio to fulfil orders correctly and on time. This ensures that customers receive their orders as quickly as possible and that they are satisfied with their experience.

"Setting up Locale.ai was a breeze—it took just 10 minutes" — Mohd Naseem, Business Technology Analyst, Boult Audio

The Impact

Since integrating Locale.ai, Boult Audio has witnessed substantial improvements:

  • Improved Customer Experience: The company has seen fewer customer escalations regarding shipping issues, indicating enhanced customer satisfaction.
  • Enhanced Efficiency: Locale.ai has enabled Boult Audio to streamline its processes, freeing up resources for other aspects of the business.
  • Increased Net Promoter Score (NPS): Thanks to the optimized process, refund initiation and shipping have become quicker, significantly improving the customer experience.

"We've seen a 50% reduction in manual work." - Neelesh Kumar,  Head of Direct-to-Consumer (D2C), Boult Audio

Docking Thoughts

Overall, Boult Audio's partnership with Locale.ai has demonstrated the importance of having efficient order management systems in place for businesses looking to scale and optimise their operations. By implementing Locale.ai, Boult Audio has improved its order management, resulting in a better customer experience, higher efficiency, and ultimately, contributing to the continued success of the business.

In conclusion, Boult Audio's collaboration with Locale.ai is a testament to the importance of adopting the right tools and software to optimise business operations. Boult Audio has successfully streamlined its order management process and improved the customer experience, ultimately contributing to the continued growth and success of the company. By leveraging this power, Boult Audio has been able to focus on its core business, while Locale.ai takes care of the rest.

How to get started

Excited to get started?  So are we!!! Alerts, workflows and incident management are all just a few clicks away with Locale. Here's how:

  • Integration takes 15 mins: Connect your data sources to configure your tables blazing fast.
  • Instrument alert rules in SQL: Start monitoring your business events so that you can act on time.
  • You're ready to roll: Manage your incidents. Resolve, escalate and take action.

If you are eager to know more about how Locale helps you set up Alerts, Book a call with one of our specialists to have all your questions answered today! Too good to be true? There is magic in the world, you just haven't seen it yet😌

Go check out our product for yourself and sign up now: https://go.locale.ai/signup